Three SVPs join Town from Elliman’s Flatiron office

The Real Deal, February 9, 2012

From left: Frank Arends, Patty LaRocco, Terry Naini and Ginger Brokaw

Three senior vice presidents from Prudential Douglas Elliman’s 26 West 17th Street office started today at Town Residential, according to their new firm.

Frank Arends, Patty LaRocco and Terry Naini carry the same title over to Town, where they’re based out of the firm’s 110 Fifth Avenue offices. All three are among the top 1 percent of all Prudential agents across the nation. They join Robert Dvorin, a senior vice president who joined Town from Elliman’s West 17th Street office last spring.

Arends said he made the move because of Town’s “unique enthusiasm and atmosphere.” LaRocco said Town “represents a new way of thinking,” and Naini noted it was the firm’s “commitment to customer service” that prompted her moves.

Prudential Douglas Elliman did not immediately respond to a request for comment.

“After having worked extensively with all three, there is no doubt in my mind that Town is a perfect match for their service-oriented styles and that their businesses will reach new heights in this dynamic environment,” said Dvorin, who previously worked with Arends, LaRocco and Naini at Elliman’s West 17th Street office.

Another new senior vice president joined the Flatiron office — Ginger Brokaw, previously a vice president at the Corcoran Group’s 660 Madison Avenue office. She specializes in properties on the Upper East Side. She cited the company’s “customized service” as the reason for the move to Town.

“We are proud that our hard work in launching the company has been recognized by our colleagues in the industry, who have seen what we’re building at Town and decided that it’s something they want to be a part of,” said Wendy Maitland, managing director of Town Flatiron.

The firm said it now has more than 300 agents and staff members across its five offices. — Adam Fusfeld


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