not hard to blend in in New York City. With eight million people milling about
in one of the world’s largest cultural melting pots, even the most unique
amongst us are just a small piece of a very diverse fabric.
what about properties that manage to stand apart from the vibrant metro
landscape? So homes or buildings that fail to match their surroundings provide
a challenge for those trying to sell them, or do their unique appearances help
them attract buyers as well as attention?
Saez-Fromm, a salesperson at TOWN Residential, was charged with selling the
famous “Black Apartment” in Chelsea alongside fellow TOWN associate, her
husband Mark David Fromm. She told Brokers Weekly that selling one of a kind
properties presented a rewarding, but hard to navigate endeavor.
was a challenge,” said Saez-Fromm. “Even though it is beautiful, it was very
may recognize the Black Apartment. Located at 213 West 23rd Street,
it has been featured in New York Magazine, an episode of Law and Order, and a
Notorious B.I.G. music video. It has a 20x68 foot great room lit by five
oversized south-facing windows. It also has a sleek open kitchen outfitted with
stainless steel appliances and a wall-length built in bookshelf.
currently configured, the loft includes an additional corner living area with
three east facing windows, plus two very large storage rooms and four full walk
stylish master bathroom has a deep soaking tub lined in sleek black tiles, and
there is another full bathroom plus powder room.
its excessive dark décor and exotic accents, it may not appeal to the average
were some art collectors that loved it but they couldn’t get their partners to
like it,” said Saez-Fromm, recalling the struggle of unloading a far from
cookie cutter home.
had couples that could not agree on it,” said Saez-Fromm. “The people that are
definitely interested are going to be gutting it to their taste because it is
actually the best deal on the market in Chelsea right now.”
order to help move the property, Saez-Fromm had renderings drawn up of the
apartment after it had been whitewashed. The digital images allowed potential
buyers to picture the home as a clean slate for them to work with.
upside of this apartment is that you really get to design it the way you want
to. The current layout really doesn’t need a lot of work aside from a paint
not just adjust the property beforehand if it’s going to market? Saez-Fromm
said that, in this particular case, the exotic look of the residence
represented the “owner’s identity” and they could not bring themselves to alter
it until it was no longer their own.